Just for Men

just for men

A redesign of the website for Just For Men’s products and their expertise.

Domain

Website — Personal Care

TEAM

1 Product Designer (Me) + 1 Product Designer

Timeline

3 months (Feb’22 - Apr’22)

STATUS

Deployed — www.justformen.com

UNDERTAKEN AT

Mindstix Software Labs

Overview

Just For Men is a men’s care brand focusing on hair color, beard care, and hair re-growth designed for and marketed to men. Just For Men also has a wide range of shades as well as innovative patented products under their belt.

Why a re-design?

For Just For Men, the challenge was to restructure the flow to ease product finding journey through education.

Big Wins ~ Key Performance Metrics

20% Increased young consumers

30% Improved engagement

15% Lower

drop-offs

15% Lower

drop-offs

Persona

Who are we building this for?

Brooklyn Simmons

“I need to know if the product will produce the right shade of color for me.”

Jerome Bell

“I am confused about what to pick since I don’t see any significant difference between the products.”

Robert Fox

“I want to get recommended products that suits my hair type.”

Persona

Who are we building this for?

Brooklyn Simmons

“I need to know if the product will produce the right shade of color for me.”

Jerome Bell

“I am confused about what to pick since I don’t see any significant difference between the products.”

Robert Fox

“I want to get recommended products that suits my hair type.”

Best Practices & Trends

Areas of improvement.

Identified industry benchmarks used for brands that promoted self-car products and discovered possible areas of opportunity for Just For Men’s website.

Mobile-first

#seamless #on-the-go #intuitive #efficient #smart

Relatable tone of voice

#relatable #friendly #tailored #relevant #edgy #go-getter

Personalization

#targetted #recommendations #quiz #product finder

Omni-channel

#connected #ecosystem

#offline-online #scan&go #product visibility

Personalization

#targetted #recommendations #quiz #product finder

Omni-channel

#connected #ecosystem

#offline-online #scan&go #product visibility

Guided experience

#information #simple #engaging #educational #storytelling #snackable content

Virtual services

#virtual try on #virtual sessions #expert sessions #product discovery

Microinteractions

#interactive #graphics #3D #trigger #feedback

Social platform ecosystem

#network #influencer-led #campaigns #social media #ads #marketing

Best Practices & Trends

Areas of improvement.

Identified industry benchmarks used for brands that promoted self-car products and discovered possible areas of opportunity for Just For Men’s website.

Mobile-first

#seamless #on-the-go #intuitive #efficient #smart

Relatable tone of voice

#relatable #friendly #tailored #relevant #edgy #go-getter

Personalization

#targetted #recommendations #quiz #product finder

Omni-channel

#connected #ecosystem

#offline-online #scan&go #product visibility

Personalization

#targetted #recommendations #quiz #product finder

Omni-channel

#connected #ecosystem

#offline-online #scan&go #product visibility

Guided experience

#information #simple #engaging #educational #storytelling #snackable content

Virtual services

#virtual try on #virtual sessions #expert sessions #product discovery

Microinteractions

#interactive #graphics #3D #trigger #feedback

Social platform ecosystem

#network #influencer-led #campaigns #social media #ads #marketing

Enhancement Opportunities.

We followed a design approach that helped us to transform the user's experience by introducing improved features while keeping the existing ones intact.

Legend

Discovery Journey - Awareness, Curiosity

Engagement Journey - Playfulness, Shoppability

Decision Journey - Trust, Shoppability

Enhancement Opportunities.

We followed a design approach that helped us to transform the user's experience by introducing improved features while keeping the existing ones intact.

Legend

Discovery Journey - Awareness, Curiosity

Engagement Journey - Playfulness, Shoppability

Decision Journey - Trust, Shoppability

PRIORITY FEATURE Design

Outcome

What was the impact of the re-design?

“Provide users game changing virtual tools to ease online purchase.”

“To let users leverage online information to purchase in-store.”

“Ability to pick a natural shade that is a perfect match.”

Learnings

Key takeaways.

This project started as a simple redesign of the existing website, but that didn’t stop us from bringing the art-of-possible to the table.

The recent trends in e-commerce coupled with the latest innovation that Just For Men products contained gave us a lot of resources to work with. This not only helped us play within the borders set by design guidelines but also helped us get the most out of it. This is one of my favourite projects, where I got to work on this from 0 to 1.

This project started as a simple redesign of the existing website, but that didn’t stop us from bringing the art-of-possible to the table.

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