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Evolve

Evolve

A platform to aid Evolve's Consultants in building carts for their clients to buy beauty products.

Domain

Direct Selling (B2C) — Personal Care

TEAM

1 Senior Product Designer (Me) + 2 Product Designers

Timeline

3 months (Jun‘24 - Aug’24)

STATUS

Proof of Concept (POC)

UNDERTAKEN AT

Mindstix Software Labs

Overview

Evolve is a multinational corporation in the direct sales industry. Among its well-known brands are Luxe, Glow, and Zen. Each brand typically caters to different market segments, offering a diverse range of products that include cosmetics, skincare, fragrances, and accessories.


At the core of Evolve’s missions lies a deep commitment to the empowerment of women and their development. 

What was the goal here?

What was the goal here?

For us, the primary objective was to brainstorm innovative ideas and develop proof of disruptive concepts to present to the executives at Evolve, aimed at enhancing the quality of their existing application, which supports Beauty Consultants in selling the company's products to consumers.

In addition to that, develop an impactful awareness strategy to elevate Evolve Beauty's brand visibility among potential Consultants, highlighting the company's commitment to women's empowerment, entrepreneurship, and beauty through authentic and compelling narratives.

Persona

Persona

Who are 'Beauty Consultants'?

Who are 'Beauty Consultants'?

  • 'Beauty Consultants' are independent distributors who promote and sell Evolve's products.

  • These consultants earn commissions and bonuses based on their sales volume.

  • They also often work on a flexible schedule to sell products and earn through participation in multiple campaigns throughout the year. Each campaign has a different

  • Their role includes promoting offers and building strong, lasting, client relationships.

theme 1

theme 1

Reinventing the consultant experience by integrating AI✧ to note keeping.

Reinventing the consultant experience by integrating AI✧ to note keeping.

Theme #1 let's the consultants be empowered with a tool that allows them to grow their networks and connect with clients on a deeper level by offering tailored value and supporting them even after the sale.

We’ll reassure and motivate them to share client information with Evolve, helping to build stronger relationships and by using personalized communication strategies, we can turn routine transactions into meaningful, genuine connections.

Why

Revenue Growth: Consistent ordering and increased sales from existing consultants significantly drive revenue growth. By maintaining a strong relationship with consultants, the business can capitalize on their established customer base, resulting in steady and predictable revenue streams.


Lower Acquisition Costs: Retaining current consultants is typically more cost-effective than the expense of acquiring new ones. Investing in retention strategies reduces the need for constant recruitment efforts and lowers marketing costs, providing greater long-term financial efficiency.


Client Loyalty: Consultants who stay with the company often develop loyal client relationships. These loyal customers are more likely to make repeat purchases, ensuring a stable and ongoing flow of business that contributes to sustained revenue.


Market Leadership: A large and loyal consultant network strengthens Evolve's market position, helping it emerge as a leader in the industry. This strong presence allows the company to command a greater share of the market, outpacing competitors by leveraging its established, trusted consultant base.

Why

Revenue Growth: Consistent ordering and increased sales from existing consultants significantly drive revenue growth. By maintaining a strong relationship with consultants, the business can capitalize on their established customer base, resulting in steady and predictable revenue streams.


Lower Acquisition Costs: Retaining current consultants is typically more cost-effective than the expense of acquiring new ones. Investing in retention strategies reduces the need for constant recruitment efforts and lowers marketing costs, providing greater long-term financial efficiency.


Client Loyalty: Consultants who stay with the company often develop loyal client relationships. These loyal customers are more likely to make repeat purchases, ensuring a stable and ongoing flow of business that contributes to sustained revenue.


Market Leadership: A large and loyal consultant network strengthens Evolve's market position, helping it emerge as a leader in the industry. This strong presence allows the company to command a greater share of the market, outpacing competitors by leveraging its established, trusted consultant base.

theme 2

theme 2

Revolutionizing consultant CRM by providing a single pane of glass.

Revolutionizing consultant CRM by providing a single pane of glass.

Theme #2 is aimed to enhance consultant retention and consistency by addressing key challenges, such as meeting minimum order thresholds and sustaining a steady client base across campaigns.


The focus was also on developing strategies to boost engagement, provide ongoing support, and equip consultants with the tools and training necessary to grow and solidify their client base.


The desired outcome was to increase their lifetime value, foster long-term stability in order volumes, and ultimately reduce attrition and churn.

Why

Increased Sales: Loyal clients are more likely to make repeat purchases and place larger orders over time. As they become more familiar with the products and develop trust in the brand, their purchasing behavior often shifts from occasional transactions to consistent.

Client Retention: Nurturing strong, long-term relationships with clients helps reduce churn and increases their lifetime value. By maintaining ongoing engagement and providing exceptional service.


Improved Brand Reputation: Satisfied clients are more likely to become enthusiastic advocates for the brand. When clients have positive experiences with the products and services offered.

Personalized Experience: Clients who feel understood and valued are more likely to have higher levels of satisfaction.


Word-of-Mouth Referrals: Happy clients often share their positive experiences with others, leading to valuable word-of-mouth referrals.

Why

Increased Sales: Loyal clients are more likely to make repeat purchases and place larger orders over time. As they become more familiar with the products and develop trust in the brand, their purchasing behavior often shifts from occasional transactions to consistent.

Client Retention: Nurturing strong, long-term relationships with clients helps reduce churn and increases their lifetime value. By maintaining ongoing engagement and providing exceptional service.


Improved Brand Reputation: Satisfied clients are more likely to become enthusiastic advocates for the brand. When clients have positive experiences with the products and services offered.

Personalized Experience: Clients who feel understood and valued are more likely to have higher levels of satisfaction.


Word-of-Mouth Referrals: Happy clients often share their positive experiences with others, leading to valuable word-of-mouth referrals.

theme 3

theme 3

Redefining the journey to becoming a beauty expert.

Redefining the journey to becoming a beauty expert.

Theme #3 focuses on creating a personalized learning journey for consultants, reinforcing their skills while providing motivating prompts to apply their knowledge.


Highlight the program's benefits to inspire them, encouraging exploration and a commitment not just to becoming better consultants, but to mastering the craft of a beauty expert. Offer a flexible, engaging learning experience with clear goals and progression paths, ensuring both satisfaction and long-term growth.

Why

Building Credibility: Consultants who possess in-depth product knowledge are better equipped to confidently address client questions and concerns. By providing clear and accurate information, they establish trust and credibility, positioning themselves as reliable experts that clients can turn to for advice and solutions.


Enhancing Brand Perception: When Consultant effectively communicate the unique value and benefits of Evolve's products, they play a critical role in enhancing the overall brand image. Their ability to showcase product quality and innovation not only attracts new clients but also strengthens the loyalty of existing customers.

Building Client Confidence: Providing accurate, evidence-based product claims fosters a sense of trust in the brand's integrity. Clients are more likely to have confidence in the brand and its offerings when Consultants offer transparent, well-substantiated information, which, in turn, boosts their willingness to engage with and purchase from the brand.


Increasing Client Satisfaction: When clients receive products that address their specific needs and concerns, they are more likely to experience satisfaction with their purchases.

Why

Building Credibility: Consultants who possess in-depth product knowledge are better equipped to confidently address client questions and concerns. By providing clear and accurate information, they establish trust and credibility, positioning themselves as reliable experts that clients can turn to for advice and solutions.


Enhancing Brand Perception: When Consultant effectively communicate the unique value and benefits of Evolve's products, they play a critical role in enhancing the overall brand image. Their ability to showcase product quality and innovation not only attracts new clients but also strengthens the loyalty of existing customers.

Building Client Confidence: Providing accurate, evidence-based product claims fosters a sense of trust in the brand's integrity. Clients are more likely to have confidence in the brand and its offerings when Consultants offer transparent, well-substantiated information, which, in turn, boosts their willingness to engage with and purchase from the brand.


Increasing Client Satisfaction: When clients receive products that address their specific needs and concerns, they are more likely to experience satisfaction with their purchases.

Learnings

Key takeaways.

Key takeaways.

One of the most exciting aspects of our project was brainstorming innovative ideas and developing disruptive concepts for Evolve's executives. Through our ideation process, we explored future possibilities, expanding the functionality of their application to better support Beauty Consultants.


Additionally, we crafted an impactful awareness strategy to elevate Evolve's brand visibility, emphasizing their commitment to women's empowerment, entrepreneurship. Regular feedback was key in keeping us aligned, ensuring the final product was not only innovative but also closely aligned with the needs of both the Consultants and the brand’s vision.

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